Communographic Description

Working Communities represent predominantly blue-collar workers in a mix of manufacturing, construction, health services, retail, wholesale trades, and food service occupations. Mostly high-school educated with some college experience, these homeowner households appear in diverse neighborhoods in densely populated regions and small-town suburbs – often living on the edge of metropolitan areas. Ethnically diverse, less than half are currently married. Enjoying lower middle incomes, their incomes provide a stable foundation for their personal and family pursuits in conventional type lifestyles.