Communographic Description
Representing agricultural and mining areas, Country Communities represent middle-aged, mostly white family households living in single-family homes and mobile homes or trailers on country tracts and in rural neighborhoods. They work hard to provide the tranquil life to which their family has become accustomed through farming, agriculture, education, mining and other service industries. Education levels are low and, consequently, income levels are moderately low, falling in the lower middle income range. Driving domestic pick-up trucks, traditional family sedans or compact cars, more than two-thirds of these households do not have children living at home.
Rural Mindset
Country Living
Rural families with outdoor-oriented lifestyles working in agricultural & mining communities