Communographic Description

Upscale Communities reflect the wealthiest households in the nation. An upscale social environment is created by high household incomes, significant home values and top educational achievements. Concentrated in exclusive suburban neighborhoods, these households are predominantly white, college educated and filled with Millennial and Buster parents and their children living in the metropolitan sprawl. Most of the adults work as executives and white-collar professionals, and their upscale incomes provide them with large homes and comfortable lifestyles. They like to spend their leisure time getting exercise—jogging, biking and swimming are popular—or shopping for the latest in-fashion and high-tech electronics. They are active in community affairs as members of business clubs, environmental groups and arts associations.